

1- Putting a limit on the typefaces
When choosing a typeface or font for headings, subtitles and body text, use easy to read fonts for simple but effective graphic design. The eye finds it hard to scan multiple typefaces, so it would be better if you stick to a simple collection of fonts.
2- Careful with the spacing of other elements
Use letter spacing to fill dead space, aligning text, or condense words that take up too much space. However, be cautious not to decrease letter spacing so much it ceases to be readable, or increase it so much the letters become detached from one another.
3- Be crafty with the colors
Select a color scheme that has 1-3 primary colors and another 1-3 secondary colors that contrast and complement each other. Use different tones of the same color for uniformity by fine-tuning brightness for contrast. Finer typefaces will need stronger distinction against a colored background.
4- Making it simple
Keep it simple, all the while not forgetting your basics. Ensure that every element has a reason to be in the design and have the number of fonts, colors, shapes and frames to a minimum. Use contrasting tonal color combinations so that the text is sharp and easy to read.
5- Creativity and originality
Make the best use of your creative abilities and graphic design skills to create original graphics. Be innovative and experimental all the while choosing and combining different typefaces and filters. Avoid trends while creating designs to correspond with your own inimitable style, leaving a personal stamp on your work that makes anyone who sees it, recognize you.
6- Research before initiating work on the project
You should possess all the details required before you begin to write or create. Study, read, research, resource. Whether it’s materials or information and facts, the course of research will surely ensure a more thought-out result.
7- Think outside the box
The most creative people have a tendency of thinking outside the box. Don’t use the typical icons and symbols you see everywhere to showcase your topic. Research, sketch and print to find new and original icons to visually communicate with your audience.
8- Brighten up your graphics to take full advantage of contrasts
Using contrasts helps to add “attitude” to your design, as well as make certain elements stand out. There are plenty of ways to generate contrasts too. You could use contrasting colors, fonts, or even contrast amounts of space between items in your design.
Think about it in a real-world context too and you’ll see why this makes sense. A seven-foot-tall person (wrestler Andre the Giant, for example, or basketball player Yao Ming) get attention simply because they contrast with the general population. Moreover, the same holds true for contrasting elements in your design as well.
Creating drama and impact with attention gripping graphics makes sure that your colors don’t bleed together since you are choosing hues that contrast against one another.
9- Be equipped with a notebook always
Whether on the go, at work or about to fall asleep, inspiration can come at any time so it’s important to be ready. Keep a digital or otherwise paper notebook to draw and scribble down notes and ideas. You can refer to them when the time to get in the creation phase comes.
10- Align your objects
This helps keeping the design elements in a presentable order, regardless of their differing sizes. Proper alignment is the easiest way to give your images a sophisticated and professional look.
11- Use icons to support your message
Icons are like black pepper. They can be sprinkled on top of which ever design you’re cooking up. The icons surely add extra spice to your design, ensuring that it really “tastes” great.
12- Plan your design
Rather than beginning to plan as the first essential step, the average non-designer only begins to think seriously about their plans for a design AFTER they’re well into the design process and going back is not possible.
The planning stage doesn’t need to be long. As a matter of fact, it can just be a minute or two. But if you know what you want to achieve before you initiate designing, you’ll get things done at a much quicker pace.
13- Always Keep the target audience in mind
Unless you are engaging in the graphic designing endeavor purely for your own personal enjoyment, you’re most probably designing to cater to a specific audience. You should make it a point to never forget that “who” that you’re designing for. This ensures you create something that the intended audience for your design wants to see and something they’ll react favorably to.
Context matters here. A dark, grimy, creepy looking design – for instance – wouldn’t be the sort of thing that you’d want to have on a website for a chic, expensive product. The same would hold true of course, with a design that feels too “childish” (in its light colors, use of squiggly lines, cartoons, etc.) for a mature adult audience.