Designer or design agency plays a great role in your ability to grow your business and maximize the gains from your marketing activities. However, most people are quick to judge the graphic designers and declare their work as non-beneficial. Such people are often found to be critical of a graphic designer’s work and take it for granted. Such business owners even hold the narrative, “Why should we pay a large sum for a graphic design, when all he did was draw an image on the computer”. There is a lack of understanding which often leads to the assumption that designers are earning good money for doing nothing. From the experience of most designers, they often must work a considerably higher amount of time over the allotted quote to keep the client happy.

It is tragic that even in the modern world, where the importance of graphic design is continuously growing with time, a few misconceptions and doubts pertaining to the whole practice exist. Therefore, today we feel the need of revealing a few secrets related to graphic designing that most people need to know about.

Designer or design agency plays a great role in your ability to grow your business and maximize the gains from your marketing activities. However, most people are quick to judge the graphic designers and declare their work as non-beneficial. Such people are often found to be critical of a graphic designer’s work and take it for granted. Such business owners even hold the narrative, “Why should we pay a large sum for a graphic design, when all he did was draw an image on the computer”. There is a lack of understanding which often leads to the assumption that designers are earning good money for doing nothing. From the experience of most designers, they often must work a considerably higher amount of time over the allotted quote to keep the client happy.

It is tragic that even in the modern world, where the importance of graphic design is continuously growing with time, a few misconceptions and doubts pertaining to the whole practice exist. Therefore, today we feel the need of revealing a few secrets related to graphic designing that most people need to know about:

1- Graphic designing and value go hand in hand
Graphic design is all about adding value. Graphic design is the process of visual communication that combines ideas, imagery and text to convey information to an audience to call for an action and add value at the same time.

2- Design is everywhere

From the food you eat to the t-shirt on your back – design plays a huge role in helping you decide what best fulfills your needs, wants and lifestyle choices.

3- Design brings more customers

Graphic design is one of the biggest necessities required to promote your business, simply because it serves as one of the most important communication mediums that if used strategically, can deliver your brand, product or service to your customers and hence increase your sales.

4- Design gives you the power of visual persuasion

No matter how small scale your business is, graphic design can allow you to persuade, announce, sell, invite, demonstrate and inform visually in many ways – a website design, package design, logo design, poster design, business cards or brochures. It legitimizes your offering or service as an authentic and committed professional organization and aids in the building of your brand for long-term profitability and success.

5- There can be no ‘calls to action’ without design

Graphic design provides the credibility and trust factor for the all-important ‘call-to-action’. For instance: like, share, comment, follow, buy now, on sale, call today, register, learn more, available here, vote for us, visit or add to cart. These phrases are the foundation for inbound marketing and profitability online. Without the proper design standards, conventions and methods implemented by an experienced designer or agency, the digital aspect of your marketing strategy, no matter how good, it gets bound for failure.

6- You are not a designer
Today, most people with a computer can type out a business card, design an advertisement or build a website. But it takes the talent, experience, training and knowledge of a professional designer to truly achieve what design is intended to do — add value that initiates an action and basically persuade the consumer to buy your product.

7- Graphic design is about problem-solving
The best way to solve a problem in business or product development is through the design process. A good designer relies not only on the dominant right side of their brain for creativity, but also the left side to solve complex communication problems, visual explanations, methods, applications, diagrams and architectures. Also, to help others understand what you’re trying to communicate.

8- It takes more than a computer for graphic designing to take place

Undoubtedly, the computer serves as a vital tool, but it does not at all mean that graphic design is solely computer based. A good graphic designer only works on the computer once he has a fully formed idea sketched out on paper. Most projects start with the formulation of the demands dished out by the clients. Such guidelines set the overall tone of the project and are ultimately reflected in the final results. Formulating a specific brief based on the client’s needs warrants that the client’s requests are met with enough room for the designer to visually communicate the clients message with his own distinct flair. Before arriving at the computer stage, a designer needs to follow a comprehensive process comprising of research and ideas.

Now, research can surely mean a lot of things ranging from creating focus groups to spending a day in the library studying project related information. A designer should fully understand their client’s product or service before proceeding with the project. In case this prerequisite is not followed, the following ideas will not form in a proper manner. Only when the designer has a good grasp of the subject matter, a significant time is spent getting ideas on to paper. This is the most time-consuming aspect of any project, because it links the mixture of design fair with well-informed information choices. After getting these ideas on paper and picking the most successful one to the brief can a designer finally go to the computer to refine the visual language.

So, the next time when the thought that graphic design is just pretty words and pictures crosses your mind, take a step back and appreciate the skills and talent of the geniuses who solve your communication problems and make the success of your brand or business look good.